MElectoral Polls: Different ways to reach voters

During election campaigns, opinion polls are intended as a measure of the mood of the population. The media comment abundantly on the smallest differences. Observers use it to predict election results. How voters do are reached for 2024 presidential election predictions, and what do they really tell? Here are three main ways the voters are reached for understanding what they feel about the heartbeat of your constituent.

Methods of conducting electoral polling survey

Polls punctuate political and media life, and each election is an opportunity to ask questions, often legitimate, about them. There are three main ways to reach your selection of voters.

telephone interview

Interview of interactive audio server

Internet panels

Telephone interview

At the height of telephone interviews in the late 1980s, pollsters received up to 70% of responses, and as many as 85% of respondents agreed to reveal their voting intentions. Today we are talking about a response rate of less than 20%.

In addition, with the proliferation of telephone service providers, it is difficult to create a comprehensive list of all telephone numbers. Finally, mobile phone numbers are often omitted from the lists. According to a study, this would instantly eliminate people without landlines: 13% of households and a share of young adults.If a cell phone number is included, this type of phone billing method will have a low response rate.

Interview via interactive audio server

This is a telephone interview in which participants answer pre-recorded questions using the telephone’s numeric keypad or a voice recognition system. for e.g., pre-recorded questions about now.